In regards to commercials... I was a bit disappointed. While I did miss the first quarter commercials, I saw most of the others. There were the usually distasteful GoDaddy.com commercials [thankfully I only really see them on during the Super Bowl].
I was especially disappointed that there were not many funny commercials this year. And by funny, I mean actually amusing and not just trying to be amusing.
I did think that VW did a pretty good job with this year's commercial. Last year's Darth Vader kid was going to be hard to follow, so I like that they kind of did a follow up on it.
It was certainly a different approach than most of the other vehicle competitors, who decided to pull out heavy hitters for their ads.
There was Matthew Broderick for the Honda CR-V in a Ferris Bueller-esque style
Acura got not one but two big names: Jerry Seinfeld and... Well, I don't want to ruin the surprise for anyone who has yet to see it.
And my personal favorite, Chrysler with Mr. Clint Eastwood. While it was a bit sappy, Mr. Eastwood has that way of speaking that makes you pay attention.
Chevy took a very different approach to their commercial this year. You've probably seen glimpses of the commercial here and there. Honestly, the best part of this commercial is the music used [and if you check the US iTunes charts, it is currently #1]. The stunts are really awesome but the song really brings it all together. For those interested, it is called "We Are Young [feat. Janelle Monáe]" by Fun. And yes, I purchased the song. For those interested, Glee did a cover of this song this season [Hold on to Sixteen]
Outside of David Beckham's ad for underwear, nothing else really seemed to stand out. And either way, it's not like that isn't something we haven't seen before [not that we mind].
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As for the half-time show... It was definitely better than previous years. Black Eyed Peas was kind of awful and confusing for most people. And while the following artists are very good, they are not very relate-able for/known to younger generations: The Who, Bruce Springsteen and the E Street band, Tom Petty and the Heartbreakers, Prince, The Rolling Stones, and Paul McCartney.
But that doesn't mean this year's show was amazing by any means.
I loved that Madonna involved so many different acts in her show. Outside of LMFAO, I felt like all the acts were used well and incorporated in a way that did not seem so awkward as it could have been.
What I can't get over is Madonna's new song "Gimme All Your Luvin'." That would be an ok song... for a twenty something. The song is very pop-like and her enter movement on stage during this segment just doesn't seem to fit right. The whole concept from the dance moves to the musicality of it seemed forced. It also felt like a move back to her old style instead of a move to evolve her music beyond her past.
Also, it's sad when an artist feels the need to pull off a stunt to become relevant, aka M.I.A. It may have helped that I knew who she was before, but pulling off the middle finger did not interest me in her at all. Her part in the song is insignificant, which is a shame because she is an ok performer. I'm not really into rap/hip hop but I have heard her song "Paper Planes." The fact that she did flip the bird to the cameras shows that she is relying on the publicity of the stunt to sell new music instead of letting the music speak for itself. This just shows me she lacks true integrity as an artist. Appearing next to Madonna during the Super Bowl half-time show should have been enough to get people interested.
Outside of LMFAO and the entirety of "Gimme All Your Luvin'," it was a very good performance. I loved all the older songs and most of the guests that appeared with Madonna on stage. Hopefully this performance is the first step back into having [mostly] quality half-time shows in the Super Bowl.
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